Scarborough Athletic's new shirt sponsorship will not only benefit the club, but also involves a large amount of fundraising for Saint Catherine's Hospice in the town.

Boro fan and club Society member Ian Hanson, owner of Hanson Cooling Services Ltd, approached the club to offer his support for the 2009/10 season.

The HCS company logo will appear on the rear of Boro's new KoolSport kit this season.

However, as the business is based in Northampton, Mr Hanson has agreed to offer the programme and website advertising space which comes as part of shirt sponsorship package to a local charity, with Saint Catherine's Hospice being the club's choice.

As well as the advertising space, Mr Hanson has also generously decided to donate an amount of equal value to the sponsorship to the charity.

Club communications and marketing director James Hunter said: "We are extremely grateful to Mr Hanson for coming forward to help both the club and Saint Catherine's Hospice in this way.

"Many Boro fans will have utilised the services of the hospice in the past, and for us to be able to fundraise in this way for them is very fulfilling and emphasises the club's aim to integrate into its local community."

David Marshall, director of funding development at Saint Catherine's Hospice said: "This is a very generous offer and a clear sign of how much the hospice means to the community.

"It is especially generous given that the business is not located here.

"Following on from last season's generous sponsorship of our match day programme advert by the fans, the continued support of the club is greatly appreciated.

"We are really pleased that the community's football club supports the community's hospice!"